{"id":6050,"date":"2022-01-20T09:19:11","date_gmt":"2022-01-20T12:19:11","guid":{"rendered":"https:\/\/howfashionworks.com.ar\/stage\/?p=6050"},"modified":"2025-02-12T18:06:26","modified_gmt":"2025-02-12T21:06:26","slug":"matriz-de-coleccion","status":"publish","type":"post","link":"https:\/\/howfashionworks.com.ar\/stage\/blog\/matriz-de-coleccion\/","title":{"rendered":"MATRIZ de COLECCI\u00d3N"},"content":{"rendered":"<p><strong>La MATRIZ de COLECCI\u00d3N.<\/strong> \u00bfAlguna vez escucharon hablar de esto?<\/p>\n<p><strong>\u00bfQu\u00e9 es?<\/strong><br \/>\nEs el esqueleto de la colecci\u00f3n, el gui\u00f3n a seguir para hacerla rentable, e invertir y trabajar de manera pr\u00e1ctica y estrat\u00e9gica. Ejemplos:<\/p>\n<p><strong>*<\/strong> Ver cu\u00e1ntas prendas superiores e inferiores hacer. De esta manera ves de manera m\u00e1s gr\u00e1fica si est\u00e1s balanceando bien las tipolog\u00edas, o si est\u00e1s haciendo solo 1 pantal\u00f3n y 20 camisas.<br \/>\n<strong>*<\/strong> Qu\u00e9 coloridos conviene. Sirve para no repetir y hacer 5 remeras amarillas y ninguna blanca.<br \/>\n<strong>*<\/strong> El volumen de cada art\u00edculo. Si vas a producir 500 pantalones negros pero sol\u00e9s vender 100.<\/p>\n<p><strong>\u00bfC\u00f3mo se hace?<\/strong><br \/>\nCon un Excel, para hacer c\u00e1lculos\/f\u00f3rmulas y planear la colecci\u00f3n de manera \u00abte\u00f3rica\u00bb.<\/p>\n<p>Las marcas ya instaladas en el mercado, la realizan bas\u00e1ndose en su \u201chistorial de ventas\u201d por temporada. Al final del ciclo de venta, obtienen cu\u00e1les fueron los productos estrella, cu\u00e1les reformular y cuales descartar.<\/p>\n<p>Pero, si est\u00e1s emprendiendo, pod\u00e9s armar tu propia matriz inicial e ir profesionaliz\u00e1ndola con el paso del tiempo, seg\u00fan las necesidades de tu cliente y negocio. Algunos \u00edtems que te van a ayudar a organizarte son:<\/p>\n<p><strong>*<\/strong> L\u00ednea (si la prenda es de hombre o mujer)<br \/>\n<strong>*<\/strong> Rubro (si es d\u00eda, noche, fiesta u otra categor\u00eda especial)<br \/>\n<strong>*<\/strong> Tejido (si es de punto o plano)<br \/>\n<strong>*<\/strong> Tipolog\u00eda (qu\u00e9 tipo de prenda es)<br \/>\n<strong>*<\/strong> Proveedor (qu\u00e9 empresa o taller lo va a confeccionar)<br \/>\n<strong>*<\/strong> Nro. de art\u00edculo<br \/>\n<strong>*<\/strong> Nombre<br \/>\n<strong>*<\/strong> Color<br \/>\n<strong>*<\/strong> Volumen<br \/>\n<strong>*<\/strong> Costo (incluye molde, tela, av\u00edos y confecci\u00f3n)<br \/>\n<strong>*<\/strong> Mark Up (porcentaje de ganancia a sumar, relacionado a la categor\u00eda y tipo de art\u00edculo. Hay un posteo sobre este tema)<br \/>\n<strong>*<\/strong> Precio P\u00fablico (este precio equivale a la suma del costo + mark up)<br \/>\n<strong>*<\/strong> Pecio Mayorista (solo si tenes venta por mayor, y se utiliza otro porcentaje de mark up)<br \/>\n<strong>*<\/strong> Categor\u00eda (Si es barato\/intermedio \/caro)<br \/>\n<strong>*<\/strong> Rotaci\u00f3n (si fue pensado como un producto de estaci\u00f3n\/de tendencia o como b\u00e1sico)<\/p>\n<p>\u00bfC\u00f3mo hacen sus matrices?<br \/>\nSi quer\u00e9s ahorrarte el trabajo de armar el excel con todos los datos necesarios, te dejamos <a href=\"https:\/\/howfashionworks.com.ar\/stage\/producto\/matriz\/\"><strong>la<\/strong> <strong>nuestra<\/strong><\/a>, solo ten\u00e9s que completarla!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La MATRIZ de COLECCI\u00d3N. \u00bfAlguna vez escucharon hablar de esto? \u00bfQu\u00e9 es? Es el esqueleto de la colecci\u00f3n, el gui\u00f3n a seguir para hacerla rentable, e invertir y trabajar de manera pr\u00e1ctica y estrat\u00e9gica. Ejemplos: * Ver cu\u00e1ntas prendas superiores e inferiores hacer. De esta manera ves de manera m\u00e1s gr\u00e1fica si est\u00e1s balanceando bien [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12363],"tags":[842,795,796,800,825,824,818,764,1062,799,746,924,862,869,813],"class_list":["post-6050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-algodon","tag-coleccion","tag-desarrollo","tag-digital","tag-dream-team","tag-how-fashion-works","tag-indumentaria","tag-industria-textil","tag-matriz-de-coleccion","tag-prenda","tag-produccion","tag-tejido","tag-tejidos","tag-tela","tag-telas","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"_links":{"self":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/6050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/comments?post=6050"}],"version-history":[{"count":1,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/6050\/revisions"}],"predecessor-version":[{"id":11501,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/6050\/revisions\/11501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/media\/6051"}],"wp:attachment":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/media?parent=6050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/categories?post=6050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/tags?post=6050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}