{"id":6884,"date":"2022-05-27T22:04:30","date_gmt":"2022-05-28T01:04:30","guid":{"rendered":"https:\/\/howfashionworks.com.ar\/stage\/?p=6884"},"modified":"2025-02-12T18:05:52","modified_gmt":"2025-02-12T21:05:52","slug":"colorido","status":"publish","type":"post","link":"https:\/\/howfashionworks.com.ar\/stage\/blog\/colorido\/","title":{"rendered":"COLORIDO"},"content":{"rendered":"<p>COLORIDO, este tema es un gran FAQ que me hacen en las consultor\u00edas. \u00bfC\u00f3mo hago para elegir los colores y cu\u00e1ntos colores hago?<br \/>\nVamos por partes:<br \/>\n* En cuanto a la cantidad de colores, va a depender de tu concepto de marca y de los tejidos que consigas en el mercado.<br \/>\n* Generalmente con 2\/3 colores est\u00e1 perfecto. Hay marcas que ofrecen m\u00e1s pero, si estas arrancando, me quedar\u00eda con una opci\u00f3n reducida.<br \/>\nAhora, \u00bfc\u00f3mo haces para elegir la paleta en cada art\u00edculo?<br \/>\n* Primero vas a tener que mantenerte dentro de la paleta seleccionada para la colecci\u00f3n y est\u00e9tica de tu marca.<br \/>\n* Segundo, y para m\u00ed m\u00e1s importante, no ten\u00e9s que darle opci\u00f3n de elecci\u00f3n a tus clientes. Ten\u00e9s que generar el \u00abMe quiero llevar todos!\u00bb en vez del \u00ab\u00bfCon cu\u00e1l me quedo?\u00bb.<br \/>\nLa foto 1 es un claro ejemplo de lo expuesto: ning\u00fan color se puede reemplazar, son todos completamente diferentes. De esta forma tent\u00e1s a tus consumidores a llevarse todos y as\u00ed incrementas tus ventas.<br \/>\nEn la segunda, tus clientes piensan: \u00ab\u00bfMe llevo la gris o la negra?\u00bb porque ambos colores se pueden sustituir. Los est\u00e1s obligando a elegir entre uno o el otro porque, seamos sinceros, \u00bfqui\u00e9n se va a comprar la misma remera en topo y en negro?<br \/>\n\u00bfQu\u00e9 les parece este tip? Y, \u00bfcon cu\u00e1l color se quedar\u00edan? Quiero admitir que en mi \u00faltimo viaje compr\u00e9 3 remeras tipo estas en Zara: blanca, negra y salm\u00f3n. Vieron? Existe gente que se compra en todos los colores jajaja! En mi defensa, estaban demasiado baratas!<br \/>\nOn a different note, no dejen de conocer\u00a0<a class=\"notranslate\" href=\"https:\/\/www.instagram.com\/everlane\/\" target=\"_blank\" rel=\"noopener\">@everlane<\/a>. Una marca con un concepto que me encanta y amo profundamente sus\u00a0<a class=\" xil3i\" href=\"https:\/\/www.instagram.com\/explore\/tags\/transparencytuesday\/\" target=\"_blank\" rel=\"noopener\">#transparencytuesday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COLORIDO, este tema es un gran FAQ que me hacen en las consultor\u00edas. \u00bfC\u00f3mo hago para elegir los colores y cu\u00e1ntos colores hago? Vamos por partes: * En cuanto a la cantidad de colores, va a depender de tu concepto de marca y de los tejidos que consigas en el mercado. * Generalmente con 2\/3 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12363],"tags":[842,782,808,823,819,830,821,795,794,793,809,816,743,757,796,804,800,825,778,788,817,797,780,824,818,764,807,829,777,864,891,792,786,799,746,779,828,781,924,771,748,862,869,813,12206,949],"class_list":["post-6884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-algodon","tag-ancho","tag-avios","tag-botones","tag-carta-ykk","tag-cerramiento","tag-cierres","tag-coleccion","tag-compras","tag-costos","tag-costuras","tag-cursos-online","tag-curva","tag-denim","tag-desarrollo","tag-diccionario","tag-digital","tag-dream-team","tag-elasticidad","tag-ficha-tecnica","tag-fichas-tecnicas","tag-geometral","tag-hilo","tag-how-fashion-works","tag-indumentaria","tag-industria-textil","tag-ingles-tecnico","tag-insumos","tag-lenceria","tag-lino","tag-marca","tag-matriz","tag-planillas","tag-prenda","tag-produccion","tag-rebote","tag-referentes","tag-rinde","tag-tejido","tag-tejido-de-punto","tag-tejido-plano","tag-tejidos","tag-tela","tag-telas","tag-tips-avios","tag-tizada","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"_links":{"self":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/6884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/howfa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