El MARKUP, seg\u00fan la web destinonegocio.com (el primero que sale en google\u00a0jaja), es \u00abnada m\u00e1s que un \u00edndice que se aplica sobre el costo de adquisici\u00f3n de un producto. Permite determinar con precisi\u00f3n el precio de venta cubriendo todos los costos y gastos y asegurando un margen de ganancia, a\u00fan cuando el cliente pide un descuento\u00bb. En cristiano, es la cuenta matem\u00e1tica que determina la ganancia y cu\u00e1nto cobrar por cada prenda!
\n\u00bfSegu\u00eds sin entender? Ac\u00e1 va el ejemplo:
\n* Sac\u00e1 el costo de tu art\u00edculo. A ese n\u00famero, digamos $100, multiplicalo X3 y te va a dar $300, ese es tu precio de venta. Por lo tanto ten\u00e9s una ganancia del 67%, gan\u00e1s 2 veces m\u00e1s el costo del producto. Pag\u00e1s $100 y te qued\u00e1s $200 para vos.
\nEl tema que surge a continuaci\u00f3n, \u00bfcu\u00e1l es MI markup? Eso va a depender del TU marca:
\n* del posicionamiento, si quer\u00e9s que sea cara o m\u00e1s accesible.
\n* del valor de tus costos, si ten\u00e9s costos altos probablemente tu mark up sea m\u00e1s bajo porque si no el precio se te va a ir a las nubes y nadie te va a comprar. Igualmente esto es algo que va a ir cambiando, cuanto m\u00e1s bajes tus costos, m\u00e1s pod\u00e9s aumentar tu markup y mantener el precio venta p\u00fablico (PVP). Siguiendo el ejemplo anterior, si baj\u00e1s tu costo a $70 y lo vend\u00e9s a $300, tu markup va a ser de 4,3. Vale aclarar que deber\u00eda ser un n\u00famero est\u00e1ndar de tu marca que va a ir aumentando a medida que puedas bajar los costos.
\n\u00bfCu\u00e1les suelen ser los MARKUPS de la Industria Textil?
\n* Marcas grandes multiplican X 5 lo que es indumentaria y X 3\/4 lo que es cuero y para mayoristas, la mitad. Igual recuerden que para que esto funcione y garantice la salud de la empresa, hay un departamento de profesionales detr\u00e1s. Los emprendedores lo tienen que hacer con cuidado porque muchas veces pasa que no se llegan a cubrir los gastos a pesar de vender bien. En el Workshop de Costos y Finanzas les contamos otra forma m\u00e1s f\u00e1cil de manejar para quien no es experto en n\u00fameros!
\n* Marcas Fast Fashion, renuncian un poco al margen y lo hacen X 2,5\/3 y no manejan mayoristas.<\/p>\n
\u00bfA cu\u00e1ntos ayud\u00e9 con esta data? Espero que a miles jajaj<\/p>\n","protected":false},"excerpt":{"rendered":"
El MARKUP, seg\u00fan la web destinonegocio.com (el primero que sale en google\u00a0jaja), es \u00abnada m\u00e1s que un \u00edndice que se aplica sobre el costo de adquisici\u00f3n de un producto. Permite determinar con precisi\u00f3n el precio de venta cubriendo todos los costos y gastos y asegurando un margen de ganancia, a\u00fan cuando el cliente pide un 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