{"id":8634,"date":"2023-01-05T14:28:17","date_gmt":"2023-01-05T17:28:17","guid":{"rendered":"https:\/\/howfashionworks.com.ar\/stage\/?p=8634"},"modified":"2025-02-12T18:05:26","modified_gmt":"2025-02-12T21:05:26","slug":"quien-es-tu-cliente","status":"publish","type":"post","link":"https:\/\/howfashionworks.com.ar\/stage\/blog\/quien-es-tu-cliente\/","title":{"rendered":"\u00bfQui\u00e9n es tu cliente?"},"content":{"rendered":"<p>Cuando les pregunto: \u00bfQui\u00e9n es tu cliente? me contestan: Mujeres de entre 18 a 65 a\u00f1os.<\/p>\n<p>Ya s\u00e9 que con esto medio que te pincho el globo, pero es imposible, por lo menos para una primera instancia. Paso a explicar por qu\u00e9:<\/p>\n<ul>\n<li>Una chica de 18 NO se viste como una se\u00f1ora de 65. No comparten el look, las tipolog\u00edas ni los tama\u00f1os. Y antes que me digas nada, SI, siempre hay excepciones pero no pod\u00e9s basar tu marca en esas excepciones (al menos que sea algo que lo super hayas investigado). Voy a poner un ejemplo burdo para que se entienda m\u00e1s mi punto: Pod\u00e9s ver a una chica de 18 a\u00f1os con una remera que diga F*CK YOU pero es dif\u00edcil que veas a una se\u00f1ora mayor usando la misma. Al ser generaciones distintas, tienen gustos, experiencias y expectativas distintas.<\/li>\n<li>Por otro lado, tus estrategias de comunicaci\u00f3n van a ser completamente diferentes. Es raro ver gente m\u00e1s grande ac\u00e1 en IG, pero s\u00ed a j\u00f3venes. Tambi\u00e9n el lenguaje que vas a utilizar para hablarles va a ser diferente, porque SON diferentes. No comparten los mismos gustos ni est\u00e1n viviendo etapas similares. Una se\u00f1ora no se va al boliche y vuelve a las 6 AM (amar\u00eda si alguna dice que si ajja).<\/li>\n<\/ul>\n<p>Dicho esto, la mejor manera para entender a tu cliente es armar uno \u00abficticio\u00bb. O sea, ponete a pensar qui\u00e9n es tu cliente modelo y describilo en su totalidad: sexo, edad, \u00bfd\u00f3nde vive?, \u00bfestudia, trabaja, ambas?, \u00bfcon qui\u00e9n vive?, \u00bftiene familia?, \u00bfd\u00f3nde va de vacaciones?, \u00bfqu\u00e9 m\u00fasica escucha?, \u00bfqu\u00e9 consume?, \u00bfd\u00f3nde compra?, y as\u00ed todo bien detallado para poder generar el UNIVERSO de tu cliente. De esta manera vas a poder entenderlo mejor, vas a dise\u00f1ar espec\u00edficamente para el\/ella, vas a hablarle a su manera y tener much\u00edsimas m\u00e1s llegada.<\/p>\n<p>Si, ya s\u00e9 que quer\u00e9s que te compren todos pero \u201cel que mucho abarca poco aprieta\u201d. Y, si logr\u00e1s esto:<\/p>\n<ul>\n<li>Tus esfuerzos van a estar completamente enfocados. Dise\u00f1ar pensando un solo cliente es m\u00e1s f\u00e1cil y m\u00e1s r\u00e1pido que tener que pensar en diferentes cuerpos\/gustos y tratar de hacer que todos convivan.<\/li>\n<li>Tus recursos van a rendirte mucho m\u00e1s, tu plata va a estar mejor invertida. Si hac\u00e9s marketing digital, toda tu inversi\u00f3n puede ir solamente a Instagram para captar esa clienta de 18, que sab\u00e9s que en FB no la vas a encontrar.<\/li>\n<li>Vas a conseguir un p\u00fablico mucho m\u00e1s fiel y constante, por qu\u00e9 saben que VOS LOS ENTEND\u00c9S.<\/li>\n<\/ul>\n<p>Ojal\u00e1 que les haya gustado este posteo y que entiendan que es algo general y que obvio que hay excepciones! Las marcas grandes suelen tener distintas l\u00edneas para cada target, ejemplo Zara.<\/p>\n<p>Besos<br \/>\nSofi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando les pregunto: \u00bfQui\u00e9n es tu cliente? me contestan: Mujeres de entre 18 a 65 a\u00f1os. Ya s\u00e9 que con esto medio que te pincho el globo, pero es imposible, por lo menos para una primera instancia. Paso a explicar por qu\u00e9: Una chica de 18 NO se viste como una se\u00f1ora de 65. No [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12363],"tags":[12289,12293,12294,12288,818,764,12292,12295,891,12291,12290,12296],"class_list":["post-8634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cliente","tag-cliente-ficticio","tag-cliente-modelo","tag-clientes","tag-indumentaria","tag-industria-textil","tag-lineas","tag-look","tag-marca","tag-marketing-digital","tag-universo","tag-usuario","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"_links":{"self":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/8634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/comments?post=8634"}],"version-history":[{"count":1,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/8634\/revisions"}],"predecessor-version":[{"id":11435,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/8634\/revisions\/11435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/media\/8635"}],"wp:attachment":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/media?parent=8634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howfashionworks.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