{"id":8844,"date":"2023-03-01T14:36:10","date_gmt":"2023-03-01T17:36:10","guid":{"rendered":"https:\/\/howfashionworks.com.ar\/stage\/?p=8844"},"modified":"2025-02-12T18:05:43","modified_gmt":"2025-02-12T21:05:43","slug":"bajada-de-tendencia","status":"publish","type":"post","link":"https:\/\/howfashionworks.com.ar\/stage\/blog\/bajada-de-tendencia\/","title":{"rendered":"BAJADA DE TENDENCIA"},"content":{"rendered":"<p>Te dejo los puntos m\u00e1s importantes a tener en cuenta sobre la BAJADA de TENDENCIA.<br \/>\n\u2b50\ufe0f\u00bfQu\u00e9 es?<br \/>\nLa Bajada de Tendencia es la b\u00fasqueda de art\u00edculos \u201ctrendy\u201d que tengan relaci\u00f3n con la impronta de TU marca. Important\u00edsimo no olvidarse esto porque si tu est\u00e9tica es ROCK y se vienen a full las prendas delicadas de encaje, no es algo que vos puedas aplicar.<br \/>\n\u2b50\ufe0f\u00bfPara qu\u00e9 sirve?<br \/>\nB\u00e1sicamente si hac\u00e9s los art\u00edculos de tendencia, te \u201casegur\u00e1s\u201d ventas. Adem\u00e1s comunicas que sos una marca de moda.<br \/>\n\u2b50\ufe0f\u00bfC\u00f3mo se realiza?<br \/>\nLa idea es hacer un research de las tendencias generales de la temporada y adem\u00e1s mirar las marcas internacionales que ten\u00e9s de referencia, esas que van con el estilo de la tuya, las que tom\u00e1s como INSPIRACI\u00d3N.<br \/>\nEsa b\u00fasqueda la pod\u00e9s hacer mediante el Viaje de Producto, de las webs, de las redes, o de lo que tengas disponible.<br \/>\n\u2b50\ufe0fBueno, perfecto la teor\u00eda pero\u2026 \u00bfc\u00f3mo lo aplico a mi trabajo?<\/p>\n<ul>\n<li>Para las referencias generales pod\u00e9s usar <a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz notranslate _a6hd\" role=\"link\" href=\"https:\/\/www.instagram.com\/wgsn\/\" target=\"_blank\" rel=\"noopener\">@wgsn<\/a>,\u00a0<a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz notranslate _a6hd\" role=\"link\" href=\"https:\/\/www.instagram.com\/thesartorialist\/\" target=\"_blank\" rel=\"noopener\">@thesartorialist<\/a>,\u00a0<a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz notranslate _a6hd\" role=\"link\" href=\"https:\/\/www.instagram.com\/visionestendencias\/\" target=\"_blank\" rel=\"noopener\">@visionestendencias<\/a>, entre varias m\u00e1s. Entr\u00e1s y mir\u00e1s tooooodoo lo que te gusta y se adapte a tu marca, todo lo que se destaque, todo lo que se repita varias veces. Y lo anot\u00e1s, lo guard\u00e1s, de la manera que quieras.<\/li>\n<li>Luego entr\u00e1s a esas marcas internacionales con las que identific\u00e1s TU marca y guard\u00e1s todos esos elementos que te van gustando, el volado, la estampa, la tipolog\u00eda, el <span style=\"color: #ff00ff;\"><a style=\"color: #ff00ff;\" href=\"https:\/\/howfashionworks.com.ar\/stage\/blog\/colorido\/\">colorido<\/a><\/span>, lo que sea. *Si es por internet, te baj\u00e1s la imagen. Si es en un viaje de producto, le sac\u00e1s foto o compr\u00e1s la muestra (si vale la pena).<\/li>\n<li>Con toda esa info pod\u00e9s hacer un board f\u00edsico de referencia o lo pon\u00e9s en Pinterest o en carpetas en tu compu, lo que te resulte m\u00e1s c\u00f3modo y pr\u00e1ctico para vos.<\/li>\n<li>El \u00faltimo paso es dise\u00f1ar teniendo en cuenta todo eso que te gust\u00f3, lo que estuviste relevando, guardando. Y acordate que es solo como REFERENCIA para armar TU PROPIA COLECCI\u00d3N.<\/li>\n<\/ul>\n<p>Si quer\u00e9s saber m\u00e1s te recomendamos el Workshop <span style=\"color: #ff00ff;\"><a style=\"color: #ff00ff;\" href=\"https:\/\/howfashionworks.com.ar\/stage\/producto\/como-buscar-tendencias\/\">\u00abC\u00f3mo Buscar Tendencias\u00bb<\/a><\/span><\/p>\n<p><a href=\"https:\/\/howfashionworks.com.ar\/stage\/producto\/como-buscar-tendencias\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/howfashionworks.com.ar\/stage\/wp-content\/uploads\/2021\/05\/tendencias.jpg\" alt=\"workshop C\u00d3MO BUSCAR TENDENCIAS\" width=\"342\" height=\"342\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te dejo los puntos m\u00e1s importantes a tener en cuenta sobre la BAJADA de TENDENCIA. \u2b50\ufe0f\u00bfQu\u00e9 es? La Bajada de Tendencia es la b\u00fasqueda de art\u00edculos \u201ctrendy\u201d que tengan relaci\u00f3n con la impronta de TU marca. Important\u00edsimo no olvidarse esto porque si tu est\u00e9tica es ROCK y se vienen a full las prendas delicadas de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12363],"tags":[12349,881,12341,12353,795,994,887,895,891,12350,12344,12352,12340,12351,12339,12347,12342,12348,12345,12346,12343],"class_list":["post-8844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-articulos-trendy","tag-bajada-de-tendencia","tag-board","tag-board-fisico","tag-coleccion","tag-colorido","tag-estampa","tag-inspiracion","tag-marca","tag-pinterest","tag-recurso","tag-referencia","tag-referencias","tag-refes","tag-tendencia","tag-tendencias","tag-tipologia","tag-trendy","tag-viaje","tag-viaje-de-producto","tag-volado","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"_links":{"self":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/8844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/comments?post=8844"}],"version-history":[{"count":2,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/8844\/revisions"}],"predecessor-version":[{"id":10881,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/posts\/8844\/revisions\/10881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/media\/8846"}],"wp:attachment":[{"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/media?parent=8844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/categories?post=8844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howfashionworks.com.ar\/stage\/wp-json\/wp\/v2\/tags?post=8844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}